The Art of Understanding the HNW Mindset

I'm Antoinette Rodriguez, also known as the other “ARod.” With over 20 years of coaching on Wall Street and my time as a financial advisor at Merrill Lynch, I've delved into hundreds of million-dollar wealth-producing books of business, gaining an insider's look at how the high net worth grow their fortunes. I'm the CEO of New York City-based MarFi Advisors (stands for Marketing for Financial Advisors) and host of the Wall Street Growth Hacks podcast. I'm also the Chairwoman of Financial Advisor Magazine's Invest in Women initiative, and also a proud 9/11 breast cancer survivor. In 2018, I made a heartfelt promise to God that if I got through my treatments and saw my then-13-year-old daughter off to college, I would dedicate myself to helping as many people build wealth as possible. My Tiger girl started college in September 2023 and I'm ready to rock and roll!